Tyler Esteves

Written By Connie Holen
““Tyler commands the room! His energy is super positive and encouraging, but in a way that feels totally authentic to him.””

Born and raised in Visalia, CA, Tyler grew up on a dairy farm—an experience that shaped his work ethic and led him to study Bioresource and Agricultural Engineering at Cal Poly San Luis Obispo. While at Cal Poly, he competed as a Division I sprinter on the Track and Field team, specializing in the 100m and 200m and serving as team captain. After college, he stayed active through hybrid training and outdoor sports.

After joining McAlister Training, Tyler quickly fell in love with the programming, energy, and community—and knew he wanted to turn that passion into purpose. Now a NASM-certified trainer, he focuses on functional fitness that helps people move better and feel stronger in everyday life. He’s all about creating a supportive, motivating space where goals are met and confidence grows—both in and out of the gym.

When he’s not training, you’ll find Tyler at the beach, on a soccer field, or making the most of the outdoor lifestyle San Luis Obispo has to offer.

Connie Holen

Connie Holen is a Digital Strategist, Google Search Certified Marketer, and Squarespace Circle Platinum Partner with over a decade of experience in marketing and web design for boutique fitness, yoga, Pilates, and wellness studios. As the founder of Pixality Design, she has helped 300+ studio owners build clean, modern, easy-to-manage websites that integrate seamlessly with scheduling software including Mindbody, Mariana Tek, Walla, and Momence. She currently leads marketing and content strategy at Zipper, the all-in-one studio management platform built specifically for boutique studios. Connie's work focuses on local SEO, brand strategy, and helping studios attract new clients and grow sustainably — without the tech overwhelm.

http://www.pixalitydesign.com
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